About Us

What We Do

Untapped Potential acts as an outside eye for small businesses by providing coaching, consulting, and training in the areas of:


  • Human resources

  • Leadership

  • Strategy

  • Continuous improvement


Untapped Potential is your one-stop-shop to progressing your business in reaching its full potential.

Our Founder

How We Came to Be

Rodelle has always been very observant. Whether a consumer at a local retailer or overhearing negative conversations about employees’ workplaces, systems or leaders, it became very clear that there are so many things blocking businesses from reaching their potential.


From these observations, Rodelle identified the value businesses would receive from an outside eye. Untapped Potential came to be with the purpose to help businesses reach their full potential in the areas of people, strategy and systems. 

Our founder, Rodelle Genoway, grew up on a farm near Annaheim, Saskatchewan. Being from a farm, entrepreneurship and a continuous improvement mindset was ingrained into her.

Rodelle is a Chartered Professional in Human Resources and holds a Bachelor of Commerce degree and a Master's degree in Business Administration from the Edwards School of Business, University of Saskatchewan, where she has also been a sessional lecturer for classes in human resources and employment law. Rodelle is also a Certified Myers-Briggs Type Indicator Facilitator.


In addition to her passion for human resources and leadership, Rodelle is a Certified Lean Black Belt as well as a Certified Professional Business Coach.


Rodelle has a unique skill-set, as she has worked on the shop floor as a metal fabricator, and has spent many years in mid- and senior-level roles within the manufacturing industry.


Our Mission

Act as an outside eye to help small businesses reach their full potential.

Our Vision

Our Values

 To be the go-to outside eye for educating small businesses on reaching their full potential.